Before you go about connecting Visitorkit to your WordPress site, it’s best to understand what it is and how it works. In short, this platform monitors your website’s activity and provides you with key data to help you improve it:
By using a code snippet embedded into the header of each of your site’s pages, Visitorkit gathers a wide assortment of information, which can be divided into five sections:
- Realtime: Displays what’s happening on your site at the specific moment you’re viewing the report.
- Audience: Includes information about who is visiting your site, including demographics.
- Acquisition: Explains how your site acquires traffic.
- Behavior: Shows what visitors do on your site, including buttons clicks and which of your pages are the most popular.
- Conversions: An excellent report to be used in conjunction with Visitorkit Goals, to track activity such as email list subscriptions or e-commerce sales.
Some examples of specific information you might find in your Visitorkit reports include:
The number of active users on your site at any given moment. How many people visit your site over time. Your visitors’ ages, genders, and locations. Where your visitors come from (e.g., organic search, social media, etc.). Which pages visitors view and for how long. Bounce, click-through, and conversion rates. There’s a lot to see and learn in your Visitorkit dashboard. This can help you improve your site in many ways.
The simplest way for most WordPress users to add Visitorkit to their sites is with a Visitorkit WordPress plugin. Download Plugin