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Use Web Analytics to improve your website SEO and user experience

Use Web Analytics to improve your website SEO and user experience

Use Web Analytics to improve your website SEO and user experience

SEO and user experience go hand and hand. A poor user experience is something caused by a site's poor navigation for example. If your site is hard to navigate users will bounce quickly resulting in search engines like Google, Bing, and DuckDuckGo drop your site rank.

The typical SEO expert doesn’t have to be a full-fledged UX expert. However, they should have an understanding of many of the basic website UX principles. UX optimization is nothing more than centering on the visitor.

By far, the easiest thing you can do to improve your website is to simply integrate some kind of analytics tool like Visitorkit. Before you start messing with any website you should make sure that you have any sort of analytics tool to quantify success or failure. In other words, you need some way to answer the question of “is the website serving its purpose?” and, more importantly, “how do we know?”

How in the world can you expect to make improvements when you have no idea how to measure improvement in the first place? Before you start messing with your website or that of a client, you should make sure that you have some sort of tool to quantify success or failure. In other words, you need some way to answer the question of “is the website serving its purpose?” and, more importantly, “how do we know?”

A customer of Visitorkit notice they had 2 homepages with a URL similar to “http://examplesite.com/" and the other which is the Content Management System default of “http://examplesite.com/index.php". Both pages received a split of the analytics from Google and the content was different.

Not only is this is a bad User Experience but, it is also bad for SEO. Search Engines will declare it as duplicate content even though it's the same website. A very common mistake.

Web Analytics can discover many issues like this. Anyone who accidentally navigated to the wrong home page would most likely leave the site in a matter of seconds, leading to a higher bounce rate and thus lower search rankings. Additionally, the content on the wrong home page would confuse the Google crawler about the site’s content and intention, again lowering the site’s relevance and ranking. These fixes can be a simple one to improve your User Experience and SEO.

Other Tips to Improve SEO and User Experience

  • Remove theme default "Example" pages and blog posts
  • Use a simple, clear URL structure
  • Write content with a longer shelf life. Evergreen content can drive traffic to your website and build awareness over a longer period. This is great for search too, as this kind of content is more likely to rank on a long-term basis.
  • Find out what the sites ranking on page one for your target keywords have done, on-site and off-site, to achieve this.

Visitorkit is a simple web analytics service tuned for marketing with a focus on conversion tracking and marketing campaign monitoring.

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