Visitorkit
Privacy Policy
Khabin LLC and its subsidiaries and affiliates (“we” “our” or “us”) is an independent marketing technology company that offers intelligent, data-driven advertising and marketing services and solutions to help big and small companies accelerate their growth (“Services”).
Measurement and Attribution
We provide various analytics to help our Customers measure the success of their advertising campaigns and identify prospective buyers who may be the most interested in their products or services.
For instance, by collecting a unique identifier (such as a cookie ID) from the devices of users who see our Customers’ ads or visit their Digital Properties, we can measure whether those unique identifiers subsequently took a particular action, such as buying a Customer’s product or visiting their Digital Property (sometimes called a “conversion”).
Overall, we use the information learned from unique identifier behavior across the Internet to provide reporting to both our D2C and B2B Customers.
Data We Automatically Collect From Your Device
- Cookies: A unique identifier that Visitorkit assigns to you when visiting a Customer’s Digital Property.
- Device Information: This is technical information about the device you use to access our Customers’ Digital Property, such as your device's IP address and operating system. Additionally, in the case of mobile devices, your device type, and mobile device's unique advertising identifier (such as the Apple IDFA or Android Advertising ID), and any other unique identifier that may be assigned to the mobile device, such as an Android ID or UDID in older Apple phone models, or a non-cookie unique identifier used by Non-Cookie Technologies.
- IP Address: The IP address associated with the device you are using when accessing a Customer’s Digital Property.
- Location Data: This is non-precise information related to your geography derived from your device’s IP address (e.g. laptop, desktop or mobile etc.). This does not reveal your precise geographic coordinates (i.e. GPS latitude and longitude) - only country, state, city and zip/postal code level location data.
- Activity on Customers’ Digital Properties: This is data about your browsing activity on a Customer’s website or application. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper on a B2B website, what site or ad brought you to the Customer’s website, what items you placed into your online shopping cart and what products were purchased (and the price of the products purchased).
Data We Automatically Collect From Your Device
- Segmenting Audiences: To segment you into groups for certain purposes such as reporting and analytics. To do so, we use data from Customer Digital Properties you visit in addition to data provided by the Customer and from Audience Partners (i.e. demographic and firmographic information about your unique identifier).
Cookies and Related Technologies
Visitorkit Technology uses cookies, tracking pixels and related technologies to provide our Services to our Customers. Cookies are small data files that are served by our platform and stored on your device.
Specifically, the Visitorkit cookie we serve through our Visitorkit Technology for this purpose is named "VK_".
Your Consents
By using our site or apps, you consent to our privacy policy.
Contacting Us
If you have questions regarding this privacy policy, you may email hello@visitorkit.com. Please note that account deletion should be done within the Khabin app, not via email requests, for security reasons.
Changes to this policy
- March 11, 2021: First published.